Alumni Relations Assistant, Engagement Marketing and Communications

Harvard University Alumni Affairs and Development

USA – MA – Cambridge, Job Summary Alumni Affairs and Development (AA&D) Alumni Affairs and Development is a dedicated team supporting Harvard’s advancement activity through front-line fundraising, alumni and volunteer engagement, technology, prospect management and research, business process, events, communications, and many other areas. Our goal is to create an environment of respect that leverages the many talents, perspectives, and experiences of our employees; to deliver the strongest possible results by incorporating diverse perspectives into our daily work; and to make AA&D a great place to work for everyone. We strive to live our values of respect, inclusion, trust, collaboration, continuous improvement and innovation; and open communication and effective information sharing in our daily interactions and our work. AA&D is comprised of the University Development Office (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, the Harvard Alumni Association (HAA), and the Office of the Vice President (OVP). The Harvard Alumni Association (HAA) is the University-wide alumni association for Harvard University. It is also the home to the Harvard College and Radcliffe College alumni/ae association and the staff that support them. In its University-wide capacity, the HAA serves alumni of all eleven schools at Harvard in a manner supportive of and complementary to the work of the individual school alumni offices. Harvard University alumni span the globe at nearly 400,000 strong – more than 327,000 are in the USA, with 204 international countries represented. This Alumni Relations Assistant role provides supports work across Harvard Alumni Association’s (HAA) Engagement Marketing and Communications (EMC) team. Key aspects of the position include supporting the work of the Marketing Strategist in the creation of email newsletters; providing support and back-up coverage for the Digital Content Strategist’s work managing the HAA’s four social media channels, including social posting, scheduling, and some content creation; regularly updating monthly data reports; and providing primary administration support to all members of the EMC team, especially the Senior Director and Senior Associate Director. Position Description In support of the Marketing Strategist, plays a key role in curating content and events from across Harvard for the EMC team’s weekly and monthly newsletters; Regularly monitors four HAA social media networks, which includes tracking replies, retweets, and communicating regularly with the Digital Content Strategist about any issues or flags that arise. This position also manages responding to direct messages across a variety of social networks to ensure alumni outreach receives a timely response; Provides writing support for Twitter, Instagram, Threads, LinkedIn, and Facebook content; Manages regular social listening and reporting tools, creating and sharing reports on social media trends and sentiment on a regular basis. Manages moving pieces on most team email projects including submitting projects with complete information to our email queue, supporting or managing the email testing process, and running point on all email proofreading. Pulls all data and analytics across email, web, and social media channels in advance of the EMC team’s monthly reporting meetings; Provides back-up social media coverage at key HAA and Harvard events in support of the Digital Content Strategist; Performs archival and other research to support the marketing efforts of the EMC team; Provides regular administrative support to the Senior Director and Senior Associate Director and other team members as needed; Manages the EMC team’s proofreading queue; Makes updates and build pages on on an as needed basis; As needed, manages vendor who provides captioning for all HAA video content and regularly manages YouTube uploads of videos to the HAA YouTube channel; Provides back-up support for HAA phone line as needed; Manages and updates the EMC team’s section on the Alumni Affairs and Development intranet (


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