Harvard University Business School

USA – MA – Boston, Job Summary Harvard Business School (HBS) Online is Harvard Business School’s vision of business education reimagined for the digital age. Our mission is simple: to create learning experiences that bring business education to life. HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online’s Sample Business Lessons . Reporting to the Director of Marketing and Communications, the Marketing Manager will serve as a content editor and manage a portfolio of marketing activities, including HBS Online’s content marketing, video, and audio strategies. Position Description Content Marketing Manage the creation, delivery, editing, uploading, and optimization of HBS Online blog content and other content marketing assets Establish and execute a quarterly editorial calendar that features keyword-rich blog content that aligns with HBS Online’s product offerings and target audiences Edit the work of internal and external writers to ensure blog posts and other assets showcase HBS Online thought leadership and search engine optimization (SEO) best practices Collaborate with SEO and content marketing vendors to create content and manage campaigns; advise on HBS Online strategy and ensure deliverables are consistent with brand expectations Analyze content marketing initiatives and report on their effectiveness to the broader marketing and product management team and HBS Online senior leadership Identify new marketing opportunities with an emphasis on new media, including videos and other downloadable or multimedia assets Video and Audio Strategy Oversee and execute HBS Online’s YouTube strategy, with an emphasis on SEO Identify and plan new video series and types based on marketing needs, performance metrics, and enrollment goals Manage and execute SEO-focused explainer video series Collaborate with HBS Online’s Creative Director and oversee all marketing aspects of The Parlor Room podcast, including its set-up, distribution, promotion, and reporting Research and implement opportunities to leverage artificial intelligence to create new audio content Social Media and Other Marketing Activities Edit and optimize social media content posted daily Partner with product managers to create marketing collateral that drives program awareness and is supportive of, and consistent with, the brand messaging and strategy Support the execution of HBS Online’s annual learner conference, Connext, through faculty outreach and the planning of any learner video or photo shoots Other duties as assigned Basic Qualifications High school diploma, GED, or equivalent required Five-plus years of experience, including three years or more of progressive experience in a communications, marketing, or similar role is required Education beyond high school may count toward experience Microsoft Office (Word, Excel, PowerPoint, and Outlook) and Zoom experience required Additional Qualifications and Skills Exceptional writing and editing skills, including experience writing and editing for the web leveraging SEO best practices Project management experience and a deep understanding of accessibility and general web standards Strong technical skills, including experience with content management and customer relationship management systems Experience with multiple aspects of organic marketing Strong attention to detail Ability to manage multiple streams of work with competing priorities Desire to learn and grow in a highly dynamic organization Pitches in where needed;


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